Carve Designs is a women-owned apparel brand focusing on the beach lifestyle with swimwear and apparel.
I managed all tactile print projects including catalogs (direct and wholesale), in-store POP, postcards, hang tags, packaging, and trade show booth displays. I also led the design of all digital landscapes including all emails (layout, copywriting, and scheduling), social media (layout and copywriting), and website (landing page merchandising and copywriting). To make sure there would always be consistent messaging, I developed the brand guidelines for the company.